Diego Beas — Designer & Creative, San Diego

Diego Beas in profile, backlit silhouette inside a dark arch

Tijuana-born, San Diego-raised visual and interaction designer across product and brand. I take rough ideas and make them real, from prototypes to design systems to the brand around them. Strong visual craft, fast in Figma.

Get in touch

Selected Work

Three of many
Eseguey Brand apparel — three t-shirt designs worn against sky, studio, and tile backdrops

Eseguey Brand

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Owner / Designer — @esegueybrand

EVO MFG Website

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Web Redesign / Motion

Diapp Glucose App

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Product / AI-Assisted

Experience

20+ years
2022 — June 2026

ServiceNow

Interaction Designer

Designed demo experiences in Figma, turning 100+ slide decks into five-minute interactive walkthroughs. Worked with solution architects and writers to take rough concepts to polished prototypes for exec, customer, and partner audiences.

2021 — 2022

Manscaped

UX / UI Designer

Designed UI and responsive e-commerce flows for a fast-growing DTC brand. Focused on the mobile and web shopping experience and contributed to the shared design system and brand look.

Aug — Nov 2021

Bold Penguin

Senior Product Designer

Designed UI for quoting and agent-facing workflows on a commercial insurance tech platform.

2019 — 2021

Classy.org

Senior UX / UI Designer

Senior designer on the brand team for a nonprofit fundraising platform used by thousands of organizations. Built design systems, reusable UI components, and brand work across web and product.

2016 — 2019

American Specialty Health

UX Designer

Designed the mobile app and website for Empowered Decisions, a digital health program helping people manage chronic back pain. Tested with real users and iterated from there.

2015 — 2016

FMG Suite

Visual Designer

Designed reusable, branded website templates for financial advisors, with flexible layouts that held up across a lot of different businesses.

2012 — 2015

American Specialty Health

Designer / Interaction Design

Hybrid designer focused on UI Design, rapid wireframing, mockups, motion graphics, and interactive e-learning.

Capabilities

What I bring

UI / UX & Prototyping

  • Figma & Figma Make
  • High-fidelity prototyping
  • Interactive narrative flows
  • Rapid wireframing

AI-Powered Design

  • Claude AI for design workflows
  • Generative UI iteration
  • Prompt-driven prototyping
  • Asset acceleration

Brand & Visual Identity

  • Logo design
  • Visual systems
  • Brand guidelines
  • Marketing collateral

Interactive & Motion

  • Animation & motion graphics
  • Interactive e-learning
  • Multimedia production
  • After Effects & Adobe CS

Case Studies

Deep dives
Website Redesign / Concept ↑  Back to work

EVO MFG

Redesigned homepage — motion concept, looping
Role Brand & Web Designer

EVO Manufacturing builds premium, USA-made armor and suspension for Jeep and Bronco. The hardware is best in class, so I rebuilt the site for fun to give the brand an identity worthy of the product.

What changed

Brand & Identity

A bolder, blacked-out system with heavy condensed display type that matches the weight of the hardware.

Product Story

An editorial hero and real photography replace the off-the-shelf theme clutter, so the build leads.

Motion

An animated hero and scroll reveals give the page an engineered, in-motion feel from the first second.

Commerce

Cleaner navigation and a faster path to the right kit for a given rig, with less friction to checkout.

←  Back to selected work Self-initiated concept / not affiliated with EVO Manufacturing
Product Design / Concept ↑  Back to work

Diapp Glucose

Diapp prototype — interactive walkthrough
Role Product & UI Designer

Diapp is a concept for a continuous glucose monitor app. A calm, glanceable companion that turns a noisy stream of CGM data into one clear answer: where am I right now, and where am I heading.

What it does

Right Now

One large reading with trend direction, in a color that shifts with range so status reads in a glance.

Time In Range

A daily snapshot of time in range, average, and estimated GMI, kept simple and free of clinical noise.

Today’s Log

Meals and events tied to the curve, so cause and effect are easy to see and learn from over time.

Alerts

Gentle, prioritized notifications for highs and lows that inform without overwhelming the day.

Designed with AI

I used AI as part of the process to move from concept to a working, interactive prototype fast. Claude helped generate UI directions, refine the glucose data visualization, and build a high-fidelity, tappable version I could test and iterate on in real time. The judgment, art direction, and craft stay mine. AI just compresses the distance between idea and something you can actually feel.

←  Back to selected work Self-initiated concept / not a medical device
Open to work

Say
Hello

Have a project, a role, or just want to trade ideas? Reach out directly — I read everything and reply fast.

Email hello@diegobeas.design LinkedIn linkedin.com/in/elbeas